Owning a television set in Malaysia in the 1960s was a prestige and enjoyment. It brought families and friends closer together with the latest news and entertainment. Thus, by using a television set as its branding, Mr Goh Tong Toh, founder of Kluang Coffee Powder Factory, hopes to produce coffee of the highest quality and prestige, at the same time, bringing families and friends closer together with a great cup of Kluang Coffee.