NOVEL is a comprehensive and well-known furniture group in Asia which started off as a single store in 1975. As furniture has become one of the most diverse product categories within the industry and as a result, along with NOVELs establishment, many more units have been added to the group, providing complete furniture and homeware solutions. Interior designing on the other hand has become one of the fundamental pillars along with other services which cover export, franchising, wholesale, retail, and contracting to all our business partners in the world.

NOVEL has grown into a leading furniture manufacturer and retailer with a signature of a constantly wide selection of innovative designs, aesthetic appeal, functional products, worthwhile products, outstanding styles, greatest value, wide selection, and specialized services including exceptional customer experience. With the aim of targeting the domestic market, NOVEL pursues the vision of realizing the dream home and efficient office solutions for the entire customer segment in Malaysia.

From the past to the present, NOVEL products are sold all over the world, such as in Italy, France, Spain, Germany, the United States, Canada, Australia, Northern Europe, Eastern Europe, the Middle East, Africa, Asia, and other countries. In order to meet the different lifestyles, tastes, and requirements of each country, NOVEL has also developed a multi-element design concept and style, including European modern style, Post-modern style, Nordic minimalist style, neoclassical style,
American classical style, and European classical style.