BULLZEN was founded in 2018, specializing in making the highest quality fishing tackle. Our main strength is in researching and engineering the best equipment for fishing reels and rods, with a majority focus on extreme fishing and saltwater fishing.

BULLZEN’s design is based on powerful tackle on high drag power of fishing reel and durability of fighting with sea monster.

We strive to think outside from the conventional industry and breakthrough the conventional technology nowadays. There are some international patents registered, such as HDCC (the most powerful fishing rod blank in the world).

For over 10 years, we have concentrated on precision engineering, one step at a time, to create the most innovative products and processes you can hold in your hand today. Until 2018, we founded BULLZEN Brutal Angler, A new generation of anglers.