Kong Cheong Food Industries was launched by Mr. Chan Seng in 1944, which mainly produced soy sauce. He always told his children, “nothing is comparable to the soy sauce with a natural taste of beans”. People nowadays might not understand the perspective of Mr. Chan Seng. However, just imagine you were to live in the era of World War II, where food was scarce let alone condiment, you might have a grasp on Seng’s insight. A pot of porridge with a few drops of soy sauce would be the best meal for Mr. Chan Seng and his family during that period of time. This experience eventually aspired Mr. Chan Seng’s to pursue his life goal – that every household would own a bottle of aromatic soy sauce.