In 2015, the founder of De’Xandra, Ernayanee Nur Binti Julaimi decided it was high time for her to create her own fragrance line after several years of doing business. The high demand for high-quality inspired perfumes allowed De’Xandra to penetrate the Malaysian market successfully and within one year of launching our fragrances, we achieved RM7 million in sales!
De’Xandra continues to rise as Malaysia’s Top Fragrance by employing intelligent marketing strategies to gain a widespread audience in Malaysia. One such strategy is making celebrities, Nabil Raja Lawak and his wife Zira, our brand ambassadors. We went all out in our branding campaign in 2016 and closed the year with a bang by earning RM50 million in revenue.