The “CHEETAH” brand was launched in 1979. Since then, the company – Cheetah Corporation (M) Sdn Bhd has grown over the years and more categories to include ladies, children, baby and life-styled casual wears under labels – Cheetah Ladies, Cheetah Junior, C.Union, C2 United, CTH Unlimited, Baby Cheetah and Arissa.

In addition, the company has two international Licensing brand – Ladybird and GQ. And it has an Exclusive Licensee contract with Focus Point Eyewear for eyewear frames.