Sabella started with a humble beginning. It first planted its seed under a small room in an apartment with only one unit of sewing machine where the founder, Siti Fatimah Abdul Samat fondly known as Siti Sabella, previously worked as a full-time housewife. Sabella’s signature ironless kurung, Lorez Kurung, with plain designs and materials effortlessly sets the tone and trend in the market. Lorez Kurung is also recognised as Sabella’s core product. Sabella’s creative, fresh, and innovative ideas allow the brand to bloom more beautifully with the introduction of Zalia Kurung, followed by Queeny Kurung which becomes a new benchmark to its product range. Siti Sabella is hardworking and loveable. She has an exceptional talent in fashion design. Her dream is to help other housewives in generating unlimited income with Sabella has allowed more women to change their lives to a better living condition. An ordinary housewife turned entrepreneur , the beauty with brain behind this winning brand has made her arrival in the industry felt deep in our heart.
With strong support from family members especially from her beloved husband, Mohd Sufian Sulaiman who is also the co-founder and Managing Director, she never stops striving for success. Sufian Sulaiman always encourages Siti Sabella to continue her passion in helping others especially those who are facing difficult times as they, too, used to have a difficult life. Before Sabella, Sufian Sulaiman said that his life with his family was so poor that they did not have enough money to buy milk powder for their baby. They had to replace it with condensed milk to ease their baby’s hunger. This episode in life always reminds him remain humble despite the success that he and Siti Sabella have now.
Now, the name of Siti Sabella and Sufian Sulaiman has become popular throughout the country as successful young entrepreneurs. Clothing made under Sabella has achieved a turnover of RM5 million on average every month. Throughout ups and downs, with sweat and tears of hard work, perseverance and sheer determination, Sabella has marked its winning point with a loyal and huge fan base known as Sabella Family. This clearly defines Sabella as a brand that brings love and create unity